Bringing the Claw to the Crowd: Creative Arcades x White Claw Hard Seltzer
When a brand like White Claw wants to elevate their event presence, they don’t just show up — they show out. That’s exactly what happened when Creative Arcades partnered with White Claw and Billboard to create custom claw machines for two of the biggest cultural moments of the year: the Kentucky Derby and Coachella 2025. As the official hard seltzer of both events, White Claw brought its signature Shore Club to life with immersive activations, refreshing drinks, and yes — our interactive claw machines that turned heads and sparked smiles.
At the Kentucky Derby, the infield transformed into a vibrant, flavor-fueled hangout, complete with a radiating CLAW-colored flower wall and fruit-themed accessories. Amidst the mint juleps and fast horses, guests lined up to play our custom Claw Machines — a fun, nostalgic way to win exclusive merch like embossed sunglass straps and more. Then came Coachella, where White Claw’s Shore Club took center stage once again. Music fans danced to live sets, chilled out with a cold Black Cherry in hand, and flocked to the CLAW™ Machine to grab prizes that made the moment unforgettable. Even stars like Hailey Bieber (yes, that Bieber) were spotted snapping photos in front of claw machines — proving just how hot this trend has become.
The secret? Claw machines are more than a game — they’re a brand experience. Whether you're launching a product, throwing a party, or building your booth at a convention, a custom claw machine gives your audience a reason to stop, smile, and interact with your brand. Stock it with your own merch, create photo-ready moments, and give fans something to win and take home. In a world where attention is currency, adding a claw machine to your event is like plugging directly into joy — and memories that stick.
We’ve worked with major names like White Claw, Billboard, and more — and we’re ready to work with you. If you’re planning a festival, trade show, or brand activation, our custom claw machines are the perfect way to surprise and delight your crowd. Reach out to us at sales@creative-arcades.com and let’s make your next event one to remember.
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