Energy, scale, and nonstop competition define the Arnold Sports Festival 2026—an international stage where over 200,000 attendees converge, from elite athletes and fitness enthusiasts to influencers and powerhouse brands. In the middle of that intensity, Creative Arcades teamed up with PRIME Hydration—founded by Logan Paul—to engineer a fully interactive arcade experience that turned foot traffic into full-on participation. The result was a high-energy, competitive environment that drew crowds in, kept them engaged, and made PRIME’s booth one of the most talked-about destinations on the entire show floor.
For this activation, we built a fully customized boxing arcade machine designed specifically around the launch of Prime Shake, the brand’s newest product release. The machine featured a sleek black cabinet paired with bold ice blue LED lighting, creating a clean, high-performance look that matched the brand’s identity perfectly. Wrapped in custom PRIME branding, the machine stood out immediately, drawing attendees in with both its visual appeal and competitive gameplay. In a space packed with fitness brands, having a custom arcade machine like this gave PRIME a unique edge—turning their booth into an experience rather than just a display.
The activation was a huge success throughout the event. Attendees lined up to test their strength on the boxing machine while the PRIME team handed out free samples of Prime Shake, creating a perfect combination of product interaction and entertainment. Events like the Arnold Sports Festival thrive on energy and competition, making a boxing arcade the ideal attraction to keep crowds engaged and moving. There were also standout moments across the event floor, including appearances and interactions between Logan Paul and Arnold Schwarzenegger, adding even more buzz and attention to the already packed convention. With constant foot traffic and social media sharing, this activation became a perfect example of how brands can create memorable, high-impact experiences.
At Creative Arcades, we specialize in building premium, commercial-grade arcade machines that are fully customizable for brand activations, trade shows, and live events. From boxing machines to claw machines and multicades, our arcade rentals are designed to drive engagement, increase foot traffic, and create unforgettable moments. With free shipping, optional white glove delivery and installation, a 3-year warranty, and over 6 years in business, we provide a seamless, high-end experience from start to finish. To bring your next activation to life, contact sales@creative-arcades.com or call 714-381-7367. For custom artwork and design inquiries, email artdept@creative-arcades.com
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