When it comes to high-profile events, presentation and experience are everything—and our recent collaboration with HBO for a Hollywood red carpet premiere showcased exactly that. For the launch of their new show “I Love LA,” Creative Arcades was brought in to design and deliver a fully customized claw machine that would elevate the after party and create a memorable, interactive brand moment. Being part of a production of this caliber is always exciting, and this project perfectly blended entertainment with premium event marketing.
The design direction focused on a clean, modern aesthetic that aligned with the show’s branding. We created a sleek yellow cabinet wrapped with a metallic silver background, prominently featuring the “I Love LA” logo for maximum visibility. The top marquee displayed the phrase “It’s Sink or Swim,” tying directly into the theme of the show and adding a clever, immersive touch. To match the energy of a Hollywood premiere, the claw machine was further enhanced with vibrant neon pink and blue lighting, giving it a bold, eye-catching presence that stood out beautifully in the event space.
This unit was delivered through our premium white glove service, which includes full delivery, installation, and setup—ensuring everything is event-ready without any hassle for the client. While the photos featured in this blog highlight behind-the-scenes moments prior to guest arrival, the event itself reached full capacity and was a major success. The claw machine quickly became a centerpiece at the after party, drawing attention and engaging guests throughout the night. Projects like this highlight how arcade machines can seamlessly integrate into upscale events while still delivering fun, interactive entertainment.
This installation was part of our rental program, a popular option for brands and event organizers looking to create a high-impact experience without committing to a full purchase. Our rental structure is simple: pay the full price upfront, enjoy the machine for your event or activation, and upon acceptable return, receive 50% of the cost refunded. It’s an effective way to incorporate a fully branded, interactive marketing tool into premieres, corporate events, and promotional campaigns. Creative Arcades offers one of the largest selections of customizable arcade machines in the U.S., all backed by free shipping, white glove delivery options, and a 3-year warranty. To learn more about rentals or custom builds, email sales@creative-arcades.com or call 714-381-7367. For design inquiries, contact artdept@creative-arcades.com.
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